Editorial photography for everyone.

About Amy Creyer Percifield

Photography has given me the life of my dreams here in Toronto.

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Long before I worked in advertising, shaping narratives for brands like Coca-Cola and Tim Hortons, I was a photographer walking the streets of Chicago and New York with a camera in hand, capturing the presence of the most compelling strangers I could find.

Those images caught the eyes of photo editors around the world. Since 2011 I've been published in over 30 magazines, including British Vogue, Harper's Bazaar, and W Magazine.

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That editorial eye is now yours.

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I photograph families, newborns, maternity, couples, and portraits with the same creative instincts that stopped global fashion editors in their tracks and powered a decade of visual storytelling for the world's biggest brands.

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I believe photographic images have a singular ability to collapse time and tenderness into something you can hold onto for life. That's what I capture in every session, with every client.

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I work best with people who see themselves and the moments they're living as worthy of being preserved as a work of art by an editorial eye.

Not just documented images, but crafted ones.